REFINED.
RESILIENT.
READY.
Strategic coaching
for the Driven.
Balancing the art of coaching with the crucible of NAtural bodybuilding
become
Enter the crucible of contest prep - for those who want to test their mettle.
Forge the body.
Temper the mind.
Become the strongest version of yourself.
build
Process-driven off-season coaching.
for lifestyle and competitive natural bodybuilders alike.
focused on structure, recovery, and long-term progress.
BREakthrough
you don’t have to be a bodybuilder to think like one - cut through the noise, systemise your priorities and take on the world with 1-on-1 coaching calls.
Not sure?
That’s pretty normal. Often times, the end goal requires us to take a leap of faith before it can start to crystalise and give us clarity.
That’s precisely where a coach is most valuable: someone who’s walked the path you are setting out on and able to provide keen insight and direction.
If you’re not sure where to start, book an obligation free info call and we can figure it out together.
The discipline.
The detail.
The difference.
Professional natural bodybuilder. Lifetime natty. Former federation president & judge. And a coach who believes real progress comes from structure — not suffering for the sake of it.
Shugyō was born out of my own desire for more stability and balance on the path to actualising my best self: as an athlete, a man, and a human. After 15+ years in the sport, I’ve learned that the suffering isn’t the enemy… it’s part of the reward. Like the tempering of a mighty sword, when it’s done with purpose, challenge becomes transformation.
“A gem cannot be polished without friction, nor a man perfected without trials.” ~ Seneca
Now, I help natural athletes do the same: build muscle, condition their mindset, and prepare with precision.
No chaos, no burnout. Just a sustainable, system-driven approach to peak performance - in the gym, on stage, and in life.
Hey, I’m Jordon…
call me Red.
go deep, not wide
Unless we’re talking lats - but in the meantime, sign up to my mailing list.
No spam. No hype. Just valuable insights that will build more than muscle.